When it comes to branding, consistency is the key! So what does this actually mean? Consistency is about showing up in the same predictable way. It’s not about being boring and always doing the same thing, but rather about creating the same consistent feel, style and look with your graphics and visuals.
Let’s look at a few reasons why you should stay consistent with your branding:
Your audience is more likely to consume your content or make a purchase from you if you look familiar every single time you show up. It takes around 7 times for the average person to see something before they take action.
Being consistent makes your brand look professional. It looks like you have gone to the effort of creating a brand with a purpose, rather than just throwing something together. If you keep your graphics consistent, your audience will recognise your brand even when you do something new.
Being consistent will save you a lot of time and makes things so much easier. You don’t want to be picking out new fonts or new colors every time you create a new graphic for your website or social media post. This is super time consuming and makes things really hard, diluting your brand’s impact.
So how do you stay consistent? It’s super easy with a Brand Style Guide. A Brand Style Guide basically showcases all your colors, fonts, patterns and graphics elements including your logo, that represent your brand’s unique personality.
Having a Brand Style Guide is super important when it comes to creating consistent branding. It will help you to stay uniform across your website, blog, social media and any other visual content you create.